Intel - Redefining Audio Identity

If you have seen the old(hardly a year back) Intel ads you will be familiar with their trademark sound bytes at the end of those ads. Thats what we call audio identity of a brand in Branding. And like a good audio identity this one registers itself in the prospects memory, easy to recognize and aids recall. I am giving the link for one of such ads below.

Older:http://www.youtube.com/watch?v=9qqS1kDWjDQ

But recently Intel came up with a new ad campaign with a tagline "Sponsors of Tomorrow" which instead of using beats uses human voice singing in chorus and follows the same old tune(it goes Pom...Pom...Pom..Pom). So you will ask whats the big deal?? well I feel by using the human voice they have made their audio identity hummable and so manage to get more involvement from the prospects. It also enhances the three features of a good audio identity which I have already mentioned. I really liked these ads. The link for one of the ads from the series is given below.

Latest:http://www.youtube.com/watch?v=B6nOlgNJfHo&NR=1

Regards,

Ravi

"Our Models Will Strip For You"

I know we are living in "interesting times"(famous chinese curse) and the economic downturn has taken its toll on campus placements all over the world. So under such circumstances the title of this post must have made you think that I am planning to start a "strip club" as my entrepreneurial venture. You must be thinking that I am using this medium to promote my new venture with the help of this catchy tagline. And I am pretty sure some of my friends will be salivating at the prospect of getting free passes to this club of mine.

Sorry to disappoint you folks, I have no plans as such. Actually this tagline was used in print ads to promote a product which does a better stripping job than those "models" of your dreams. And the product was a "Paper Shredder". Surprised.......... ? Well I went through the same feelings. This brilliant idea was a brain-child of one Mr. Mukesh Manik who started his career selling paper shredding machines. The advertising agency he hired failed to get him the expected sales result so he decided to come up with his own creative for the advertisement. He created an ad which used the title of this post as it's tagline and carried a picture of paper shredder and released it in the classified section of the newspaper.

The enquiries he received and the subsequent sales it generated surpassed his expectations. Believe it or not the ROI on the advertisement was 550%. The success of this whole campaign boosted his confidence in his advertising acumen and he went ahead to start his own agency called Encyclomedia Networks Pvt. Ltd, which is mainly into ambient advertising. Well I am feeling too lazy to go on explaining what ambient advertising is? So I will leave you with the link to their website so that you can discover it yourself. Happy exploring :)

http://www.encyclomedia.in/

Ad-orable

While browsing through some of the "Green Ads" on google I stumbled upon this brilliant billboard ad put up by Eskom Electricity a South African electricity firm.

Hats off to the creativity of the person who came up with this awesome idea. This ad is intelligent in true sense and I bet it takes a minute or two before the beauty of this ad sinks in.

Here the company is not just preaching but practicing the message they are trying to communicate. But brilliance has limitations, this ad will lose its beauty in daylight and thus misses 12 out of 24 hours for marketing this idea to its potential customers. I hope by now you would have got the true message of this ad afterall "Har Ad Kuch Kehta Hai" else try Mentos - "Dimag Ki Batti Jala De" ( no offence meant).