Ladies and gentlemen, let me introduce you to this character called "Mundu Marketer"(no, he does not market Mundus, this Mundu is a concept I am lifting from the movie "Jhankaar Beats"). This character is purely frictional(no spelling mistakes:)) by nature because he picks up arguments at the drop of hat for the greater cause of marketing. He swears by Kotler and the only "f-word" in his dictionary is 'F'inance.
From today onwards I will be writing(whenever I get opportunity) about the adventures of our very own Mundu Marketer. So here is the first one in the series:
Mundu was sitting facing me and reading the latest edition of Brand Reporter(a fortnightly magazine by afaqs for marketers and advertisers) in the library. He almost fell down from his seat when he saw a full page ad by a Hindi Daily purely in Hindi in the magazine. And we had the following conversation:
Mundu : This newspaper brand has gone crazy.
Me : Why? What happened?
Mundu : Look at this full page ad. Its totally a waste of money in a place like Chennai.
Me : How?
Mundu : Its so simple. How many people will understand Hindi in Chennai?? So it will be better if this brand start advertising in Tamil. Didn't Kotler wrote about "Developing Effective Communications" in his book and these people are flouting that basic rule of communication.
Me : Hmmm... thats a brilliant idea. A Hindi newspaper targeted to Tamil readers :).
Regards,
Ravi
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