I stumbled upon this piece in last week's Brand Equity(A wednesday supplement with Economic Times). An ad guy received an SMS joke that went thus: “A man calls his wife through an Idea mobile, but the call goes to another woman. The wrong number finds the right connection as ‘the man and the another woman’ fall in love and get married. Moral of the story: An Idea can change your wife.”
This piece of creativity came from none other than Idea Cellular's very own brand ambassodor junior Bacchan. I don't know whether the client liked his idea but I liked it although it sounds more like a PJ. Khair, what I was thinking is why would Abhishek think of such an idea? Is he looking for change?? Psst.. why am I thinking this?
hmmmm aisi koi khabar hai to ... it's a grt news... any competitor fro Aish? :)
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