Sunday, March 29, 2009

Its Nanovation

For India the word "nano" is doing wonders for past few weeks. On February 17, Santosh Ostwal, the son of a farmer, took to the stage at Nokia's 'Call Innovators Challenge' in Barcelona. He was showcasing his Nano Ganesh,a modem, which coupled with a mobile phone, is connected to the starter mechanism of the ubiquitous water pump, making the long march of the farmers to their water pumps in remote locations unnecessary. There were 1,000 competitors from the world over, but while the footage of his invention was playing, video director had something to say: "An Indian man has made this? Amazing!" The phrase still rings in Ostwal's ears. "It gave me a lot of pleasure and helped build my confidence enormously," says Ostwal, who amid standing ovation, bagged the first prize at the awards night. "I'm now going in for a Rs 100-crore investment, and expect revenues worth Rs 350 crore this fiscal."  This is an amazing feat by an Indian by all standards.

Then came this little cute car from Tatas called nano and this one is literally grabbing the eyeballs all over the world. Priced below $2500 it will be affordable to an Indian "aam aadmi" as promised earlier by Ratan Tata himself. After all "a Promise is Promise". Touted by many as an impossible project Tata has proved that "impossible is nothing". So what does an aam aadmi has on his mind these days??? read on..

"नींद नहीं आती है हफ्तों क्या महीनों से |
नैना जब से लड़ गए टाटा तेरे नैनो से || "

I hope Rediffusion - Y & R folks are not reading this post :).




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